Smartfood popcorn is delicious. I thought creating a contest wherein winners could possibly win more of this tasty treat would be an exciting idea. I really liked the idea of a simple color palette in order to make the important images pop while still maintaining the look and feel of the original branding.
This was made to be an email campaign with a landing page. The emails would be sent out to customers who had signed up online for offers that would direct them to the online form to fill out. In addition to getting higher clickthrough rates and web traffic, this would also give the company social media pictures to use and traffic from those submitting photos, making it a win all around.
Plus, who wouldn’t want to travel and more popcorn just by eating this tasty snack?
